Raising awareness is a common phrase advocacy groups use to justify a particular event, brochure or even the entire organization. Raising awareness refers to alerting the general public that a certain issue exists and should be approached the way the group desires. Common theme include certain diseases (breast cancer, AIDS), conflicts (Darfur), movements (Greenpeace, PETA), and political parties/politicians.
Since informing the populace of a public concern is often regarded as the first step to changing how the institutions handle it, raising awareness is often the first activity any advocacy group engages in.
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