Sunday, February 07, 2010

What is raising awareness?

According to Wikipedia:

Raising awareness is a common phrase advocacy groups use to justify a particular event, brochure or even the entire organization. Raising awareness refers to alerting the general public that a certain issue exists and should be approached the way the group desires. Common theme include certain diseases (breast cancer, AIDS), conflicts (Darfur), movements (Greenpeace, PETA), and political parties/politicians.

Since informing the populace of a public concern is often regarded as the first step to changing how the institutions handle it, raising awareness is often the first activity any advocacy group engages in.

Alerting the general public; Informing the populace of a group concern, advocacy group...
No! This is not being done.

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