Health Insurance gives awards to bloggers soliciting add in return

I believe that many bloggers have received this e-mail:

2010/8/25 Brian Rubin <>
Dear Ana,

Congratulations! On behalf of Health Insurance Online -- a leading provider of health insurance resources and information -- we would like to present you with our Inspiration Award. You can find the code to place the award onto your website below:

http://www.online-health-insurance.com/images/ia/icon_ia_2_340x390.jpg
This award was created for people we feel have an inspiring story of recovery and survival, whether physically, mentally or emotionally. After reviewing your website and reading your inspirational story, we feel your story instills a feeling of hope in us all. Therefore, we want to recognize your story so that others may also feel inspired and hopeful in their own recovery and survival. As a recipient of this award, you can place our included badge anywhere on your website. You can also read more about the award and how it was created on our website:

http://www.online-health-insurance.com/health-insurance-resources/inspiration-award.php

As a courtesy, we would be delighted if you would please place a short blurb about us on your website in the hopes that we can educate more people about health insurance and health care reform. Please use the code included below:

Health Insurance Online

A dedicated and comprehensive health insurance portal offering a variety of ways to learn about and acquire cheap health insurance. Offers a wealth of information on health insurance from books and articles.

Thank you for your time, congratulations on your award, and please don't hesitate to write me if you have any questions. Have a great day, and we wish you the best.

Sincerely,

Brian Rubin (emphasis mine)

I don't think that these people understand the whole significance of corruption or bribery:
Wikipedia:

Bribery, a form of corruption, is an act implying money or gift given that alters the behavior of the recipient. Bribery constitutes a crime and is defined by Black's Law Dictionary as the offering, giving, receiving, or soliciting of any item of value to influence the actions of an official or other person in charge of a public or legal duty. The bribe is the gift bestowed to influence the recipient's conduct. It may be any money, good, right in action, property, preferment, privilege, emolument, object of value, advantage, or merely a promise or undertaking to induce or influence the action, vote, or influence of a person in an official or public capacity.

Okay, they claim they will only be delighted if I put an ad at the blog and corruption is not associated with citizens. But if you want to recognize the work of others do it without soliciting anything in return.
It seems to me that people are so used to "give and take" that they forget that some people don't like it.
Or I'm very susceptible.
But this badge award has logo of the company. This is another subliminal propaganda!

PS:
At their site they ask:

"If you know someone who has an inspiring story of recovery please send us an email @ rubin@online-health-insurance.com. Tell us where we can read the recovery story online and why you think the person deserves an award. Thanks for your help.

Please don't give the names of your friends. Foes? No...